Fixing the PC market is easy but no one will do it

Part 2: The serious bits behind the pandering nonsense of Whaaat?!

PC Does Whaaat?! webcast logo smallThis is Part 2 of a series on the insipid “PC does Whaaat?!” campaign, the unethical marketing behind it, and the problems with selling things no one wants. Part 1 was more of a rant on the slimy marketing behaviours of the CMOs of Microsoft, Intel, Dell, Lenovo, and HP, and what they will do to mislead consumers. This instalment is is much more serious and covers the actual root of the problems facing the PCs, why no one is willing to change it, and what could be done if any of the players really meant what they say.

Note: The following is for professional and student level subscribers.

Disclosures: Charlie Demerjian and Stone Arch Networking Services, Inc. have no consulting relationships, investment relationships, or hold any investment positions with any of the companies mentioned in this report.

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Charlie Demerjian

Roving engine of chaos and snide remarks at SemiAccurate
Charlie Demerjian is the founder of Stone Arch Networking Services and is a technology news site; addressing hardware design, software selection, customization, securing and maintenance, with over one million views per month. He is a technologist and analyst specializing in semiconductors, system and network architecture. As head writer of, he regularly advises writers, analysts, and industry executives on technical matters and long lead industry trends. Charlie is also available through Guidepoint and Mosaic. FullyAccurate