GTX 460, Cash Cow or Market Share Tourniquet?
Component Price Breakdown
What a difference a “4” makes. The NDA on Nvidia’s new midrange GTX 460 (GF104) cards was lifted last night to a general reception of “right performance at the right price”. No doubt, after reading over many different reviews this card appears to be the real deal at the $200 price point (for now). Despite the glowing reviews however one nagging question remained; considering that GF104 has an estimated die size of 320mm2 (which is nearly 96% of AMD’s high end Cypress part at 334mm2), can Nvidia actually make money on this part, or is it simply designed to put pressure on the market share laceration that’s been bleeding out lately.
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